Every generation finds nostalgia for a time when many of its members were just being born. It's how young adults in the '90s found the '70s fascinating, and how the styles and trends of the '80s and '90s have enjoyed their own revival in the years since. Generation Z has kept this streak alive in recent months with a boom for all things #Y2K- - a unique historical marker that's become something of a touchstone for a simpler, happier time, even if those old enough to experience it don't share that point of view. Part of this nostalgia for turn of the century culture has manifested in a renewed appreciation of one of the most unique cars of the era - the Volkswagen Beetle.
We asked Freeman Thomas, half of the design duo behind the Beetle and current CEO of Meyers Manx, how the iconic design has maintained a pop-culture edge through the years. Originally conceived as an electric car in 1993, the New Beetle started as a small-scale model captured with a photo shoot on the sunny beaches of California before being greenlit as an auto-show concept car. At the 1994 Detroit Auto Show, Volkswagen unveiled "Concept One" a nostalgic concept car that paid homage to the original Beetle while offering a modern, front-engine chassis. The car was revealed with a sentimental video asking viewers to "remember when...," hearkening to the golden age of the original Beetle.
"The journalists were all tearing up [at the video]," said Thomas. "The overwhelming response from the press was so big that they would not leave the show stand and go to other press conferences, they wanted to see if Volkswagen would actually build the Beetle." After immense success at the Detroit Auto Show, Concept One was approved for production and Thomas and his team designed every interior and exterior detail. They took the original Beetle down to its most geometric elements--the three arches-- and were inspired by industrial design to mix Bauhaus flavors with warm character design, making the New Beetle stylish and approachable. They wanted to go forward with a design that brought in modernity rather than relying on the shapes and lines of the past.
The original interior of the vehicle reflected its exterior body lines, featuring a simple arched instrument panel with aquamarine-colored dials inspired by glistening swimming pools of California. Thomas designed the famous flower vase in Concept One as a bit of humanity for each vehicle and as a tribute to the porcelain Rosenthal bud vases in the original models. "Everybody has their own Volkswagen Beetle story," said Thomas. "Memories based not just off the charisma of the design but the reliability of the vehicle and [how] it represented Volkswagen's philosophy of how to build, design and sell a vehicle."
Introduced to consumers in model year 1998, the New Beetle was immediately popular. In 2003, the cabrio model was introduced and once again inspired by a mixture of modernity and nostalgia. Thomas and team designed the cabrio model's rag top to fold down and sit on the rear of the vehicle in a way reminiscent of original convertibles.
The New Beetle was all about cohesive design--one that even today maintains a precise balance between welcoming and whimsical. The vehicle is still the star of music videos, movies and now social-media posts because of its iconic design and the feelings of nostalgia it evokes. "The [Beetle] means the simplicity of the past, when things were innocent and accessible and fun", said Thomas. "That's really what the Beetle represented."
1 If the vehicle is identified as new: Figure shown reflects an estimate of the amount that you can expect to pay in Canadian dollars and is: (i) based on the Manufacturer's Suggested Retail Price (MSRP); and (ii) includes freight, PDI, levies, duties and dealer charges. Taxes are excluded (unless you select otherwise). Licence, insurance, and registration fees are also excluded. Environmental or related levies and taxes vary by jurisdiction. Actual selling price and other terms are set by the dealer. Dealer may sell for less. See below for further details.
If the vehicle is identified as a ""certified pre-owned"", ""CPO"", or used: Figure shown reflects an estimate of the amount that you can expect to pay in Canadian dollars and includes all options and/or equipment built with the vehicle, as well as dealer charges. Taxes, licence, insurance, and registration fees are excluded. Actual selling price and other terms are set by the dealer. Dealer may sell for less. See below for further details.
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Although we endeavour to ensure that the information contained on this website is accurate, Volkswagen Canada, its dealers, and Volkswagen Financial Services are not responsible for any errors or omissions that may occur from time to time. Please contact your Volkswagen dealer for verification or if you would like more information on this vehicle. "Volkswagen," the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license.
2 This payment estimator is a tool to assist you to estimate your scheduled payments. We do not make any representation or warranties as to your actual amounts. Figures shown reflect an estimate of the amount that you can expect to pay in Canadian dollars based on: (i) entering into a lease agreement or a credit agreement (as applicable) with Volkswagen Financial Services; and (ii) the stated APR, term, number of periodic payments, and kilometre allowance (as applicable). Payment estimates do not include: (i) taxes (unless you select otherwise); or (ii) to the extent applicable, any excess wear and tear, late fees, or other similar fees or charges that may apply. Actual selling price, leasing / financing rates and other terms are set by the dealer and Volkswagen Financial Services, as applicable. Dealer may sell or lease for less. Leasing and financing is subject to credit approval by Volkswagen Financial Services. Leasing / financing rates, payments, prices, figures, options, offers, terms and other information may, subject to applicable law, be changed or cancelled at any time without notice. Lease example: Lease a 2021 Tiguan 2.0T Trendline FWD with 8-speed automatic transmission, at an MSRP of $29,795 plus $1,950 freight and PDI, $10 fee for applicable provincial Motor Vehicle Industry Council, $499 dealer fees, $20 Tire Tax and $100 a/c levy at 0.99% APR for 24 months with 104 weekly payments of $132.83. $0 down payment or equivalent trade-in, security deposit of $540 and first monthly payment are due at lease inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra. Kilometre allowance of 16,000/year; charge of $0.15/km for excess kilometres. The total lease obligation in this example is $14,405.65 (excluding taxes and any excess wear and tear, late fees, or other similar fees or charges that may apply). Finance example: Finance a 2021 Tiguan 2.0T Trendline FWD with 8-speed automatic transmission, at an MSRPof $29,795 plus $1,950 freight and PDI, $10 fee for applicable provincial Motor Vehicle Industry Council, $499 dealer fees, $20 Tire Tax, and $100 a/c levy at 0.99% APR for 24 months with 104 weekly payments of $314.97. $0 down payment or equivalent trade-in, security deposit of $510 and first monthly payment are due at finance inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra. The total financing obligation in this example is $32,756.88 (excluding taxes). Please contact your Volkswagen dealer for details (including actual payment information). Although we endeavour to ensure that the information contained on this website is accurate, Volkswagen Canada, its dealers, and Volkswagen Financial Services are not responsible for any errors or omissions that may occur from time to time. ?Volkswagen,? the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license.
3 Financing offers available through Volkswagen Financial Services, on approved credit, on select: (i) new and unregistered Volkswagen models; (ii) "certified pre-owned" used Volkswagen vehicles; and (iii) other used vehicles. Financing example: Finance a 2021 Tiguan 2.0T Trendline FWD with 8-speed automatic transmission, at an MSRP of $29,795 plus $1,950 freight and PDI, $10 fee for applicable provincial Motor Vehicle Industry Council, $499 dealer fees, $20 Tire Tax and $100 a/c levy at 0.99% APR for 24 months with 104 weekly payments of $314.97. $0 down payment or equivalent trade-in, security deposit of $510 and first monthly payment are due at finance inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra.The total financing obligation in this example is $32,756.88 (excluding taxes). Dealer may sell for less. Dealer order/trade may be necessary. Financing rates, payments, prices, figures, options, offers, terms and other information may, subject to applicable law, be changed or cancelled at any time without notice. Conditions apply. Please contact your Volkswagen dealer for details.
Lease offers available through Volkswagen Financial Service, on approved credit, on select: (i) new and unregistered Volkswagen models; and (ii) ""certified pre-owned"" Volkswagen vehicles. Lease example: Lease a 2021 Tiguan 2.0T Trendline FWD with 8-speed automatic transmission, at an MSRP of $29,795 plus
$1,950 freight and PDI, $10 fee for applicable provincial Motor Vehicle Industry Council,
$499 dealer fees, $20 Tire Tax and $100 a/c levy at 0.99% APR for 24 months with 104 weekly payments of $132.83. $0 down payment or equivalent trade-in, security deposit of $540 and first monthly payment are due at lease inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra. Kilometre allowance of 16,000/year; charge of $0.15/km for excess kilometres. The total lease obligation in this example is $14,405.65 (excluding taxes and any excess wear and tear, late fees, or other similar fees or charges that may apply). Dealer may sell or lease for less. Dealer order/trade may be necessary. Leasing rates, payments, prices, figures, options, offers, terms and other information may, subject to applicable law, be changed or cancelled at any time without notice. Conditions apply. Please contact your Volkswagen dealer for details. Although we endeavour to ensure that the information contained on this website is accurate, Volkswagen Canada, its dealers, and Volkswagen Financial Services are not responsible for any errors or omissions that may occur from time to time. "Volkswagen," the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license.
4 Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration.
5 Financing offers available through Volkswagen Financial Services, on approved credit, on select prepaid maintenance plans in connection with the financing of select: (i) new and unregistered Volkswagen models; (ii) "certified pre-owned" used Volkswagen vehicles; and (iii) other used vehicles. Additional terms and conditions apply. Refer to actual contract or contact a Volkswagen dealer for complete details of coverage and exclusions. Financing example: Finance a prepaid plan at an MSRP of $1,675 at 0.99% APR for 24 months with 104 weekly payments of $16.27. $0 down payment or equivalent trade-in, security deposit of $510 and first monthly payment are due at finance inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra. The total financing obligation in this example is $1,692.08 (excluding taxes). Dealer may sell for less. Financing rates, payments, prices, figures, options, offers, terms and other information may, subject to applicable law, be changed or cancelled at any time without notice. Conditions apply. Please contact your Volkswagen dealer for details. Although we endeavour to ensure that the information contained on this website is accurate, Volkswagen Canada, its dealers, and Volkswagen Financial Services are not responsible for any errors or omissions that may occur from time to time.
6 Financing offers available through Volkswagen Financial Services, on approved credit, on select accessories in connection with the financing of new and unregistered Volkswagen models. Taxes, shipping, installation are excluded. Proper installation required. Professional installation may be recommended. See owner's literature and Volkswagen dealer for details. Financing example: Finance an accessory at an MSRP of $215 at 0.99% APR for 24 months with 104 weekly payments of $2.09. $0 down payment or equivalent trade-in, security deposit of $510 and first monthly payment are due at finance inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra. The total financing obligation in this example is $217.06 (excluding taxes). Dealer may sell for less. Financing rates, payments, prices, figures, options, offers, terms and other information may, subject to applicable law, be changed or cancelled at any time without notice. Conditions apply. Please contact your Volkswagen dealer for details. Although we endeavour to ensure that the information contained on this website is accurate, Volkswagen Canada, its dealers, and Volkswagen Financial Services are not responsible for any errors or omissions that may occur from time to time.
7 This is the down payment that you anticipate paying in connection with the purchase of the vehicle.
13 This means the duration (in months) of your selected protection plan.
15 This means the maximum number kilometres that your selected protection plan will cover.
16 Certifed Pre-Owned Volkswagen vehicles undergo a comprehensive 112-point inspection. If something needs replacing, only genuine Volkswagen Original Parts are used. Every Volkswagen Certified Pre-Owned vehicle is covered by our Assurance Program. If the vehicle is within 5 model years or newer and less than 120,000 KMs, you can upgrade to the Premium Assurance program.
21 Depending on the province in which you live, you may be eligible to receive incentives. These include, but are not limited, to up to $4,000* from British Columbia's Go Electric BC Program (available on the ID.4 base trim only) or as much as $4,000 from Quebec's Roulez Vert program. The QC government has recently
announced that the program will be suspended as of Feb. 1, 2025. See About the Roulez vert Program for details. The Roulez Vert program also offers an additional rebate of $600 with the purchase of the Volkswagen 2-in-1 Charging Cable. If you live in BC in a single-family home, row home, or duplex, you could receive a rebate* of up to 50% of the purchase and installation costs of an eligible Level 2 EV charger, to a maximum of $350.◊◊
◊◊ Volkswagen Canada does not administer the incentives and is not responsible for any cancellations or changes to the incentive programs. Incentive information is provided for informational purposes only and Volkswagen Canada makes no representations or warranties about the actual amounts or eligibility. Information about the incentives is based on the most current information provided by the applicable government agencies, but could change in the future. The amount of the incentive, terms and conditions of the incentive, and any eligibility or application requirements vary by province. As of January 13, 2025, the federal government has paused the Zero-Emission Vehicles (iZEV) Program. See Question and answers for details. *BC's EV incentive amount is prorated based on annual income and only available to those earning <$100,000 with the full amount available to those earning <$80,000. BC's EV charger rebate has different eligibility criteria. Conditions apply. See your dealer for more details or contact the provincial or federal administrator.
Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2024 ID.4 Electric ID.4 PRO S AWD base with single-speed transmission having a starting price of $58,299.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,100 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payment. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Finance example: 60-month term at 0.00% APR equals a weekly payment of $225, after application of $10,000 credit. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $58,299. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Offers end January 31, 2025 and are subject to change or cancellation without notice.
$10,000 cash bonus available to be applied as a discount off MSRP, before taxes, on cash purchase, finance or lease (through Volkswagen Financial Services, on approved credit) of new and unregistered 2024 ID.4 models
